On the plane back from South Carolina I picked up one of those airplane magazines which had a feature on two characters from Mad Men. I've only watched a couple of episodes from the first season, and if I had enough time, I would probably watch more, but all this to say, it gave me a vague idea about who these people were in the magazine -- enough to make me read the article. In the piece there was a pop-out quote, the ones that are in bigger font size outside the actual article. It was a quote from Don Draper saying something like : sometimes when you achieve your goals, you realize you didn't make them high enough. It resonated with me immediately, because I have very modest goals, I'm very cautious, and I don't dream big like some people do. It got me thinking about what my biggest goal would be. Do I want to be rich and famous and get recognized in the streets? No. Do I want to make a breakthrough in some kind of field? Not really? Do I want to have huge design contracts like re-designing the New York City Subway signage? No (because it's already perfect!).
I think I have found what I want to do. I want to design small personal projects for people or small companies. To work independently, or with a small team. And to have another job which is enough to pay the bills but not eat up all my time if it's not related in some way to this goal.
P just installed Indesign on my computer. I'm going crayzay!
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